Have you heard of micro data? It’s a relatively new method of providing search engines with structured, detailed information about the products your online store carries. Learn more and see how to implement it on your own store.
There’s no denying that great products, great content and great marketing are all important parts of building an eCommerce site. You might be focusing on these right now (and rightly so), but you shouldn’t forget an oft-overlooked facet of your online store - its performance.
I recently returned to my alma mater to deliver a talk to the current group of students undertaking their final year project at the University of Melbourne.
The focus of the talk was prototyping - what a good prototype is, what it achieves, and how to develop one.